Week 9

This week we had a guest speaker,  Lucie Bohmova, as this week's topic is concerning 'Social Computing for Business.' Ms.Bohmova is from the University of Economics Prague. It was an interesting lecture as I learned some new terms and how technology over the past decade is helping us progress in Social Media of the business world.

The first of these new techniques that we looked at was S.E.O. (Search Engine Organisation), which helps saves time while doing as much as possible, in this case; entering in a specific word into the Search Engine, without having to go through streams of useless, unwanted information.

Another new term I was introduced to was 'hootsuite', which is where you can schedule when a certain message can be seen on your page.

We were also introduced to, Erik Qualman, who is famous for saying: "We don't have a choice on whether we do social on mobile, we just do it." This is surprisingly true as people do not often think this but still partake in this activity on a regular basis. Ms. Bohmova  recommended some books to us concerning the topic of  ; such as "Tribal Knowledge" by John Moore, which concentrates on 'Internal Markets' while other books can be found in relation to the 'External Markets' and 'Conversations' of the Social Media for Business.

At the end of the lecture, we were given a final task where we got into groups and thought of  a company, with a product and unique name. Next, we needed to draw-up a business strategy and finally, outline how technology will change in the next decade, as it already has in the past ten years and how will our product be presented in Social Media in 2020.

This week my group met and discussed our presentation and went home with the task of getting all out relevant information together, ready to present to class.